Wednesday 10 June 2009

Online Music Distribution Experience

Here I want to share some of my first experiences with online music distribution services. So far I have uploaded through TuneCore and WaTunes. For checking if my music is online available, I did a search for "reinhold behringer" on each of the sites.

As a summary, from TuneCore the music seems to be fastest uploaded to Amazon. iTunes and AmieStreet seem to be the slowest - they did not yet have any music available after 6 days.

Here is my experience with TuneCore:

DateServiceIssues and Comments
Day 1Uploading Music to TuneCoreFiles had to be in wave or MP3 > 300 bps - I uploaded wave.
8 hoursFirst of the uploaded music is on Amazon.Because TuneCore does have no classical category, I put my music in "Electronic" and "Inspirational". That translated on Amazon to "Dance/Electronic" and "Christian/Gospel".
Day 3Music is on Lala.Listen only possible in US.
Provides number of listens.
Fortunately category stays as "Electronic" instead of something weird.
Day 5Music is on ShockHound.Uses "Piggy Bank" for payment.
Puts my music into genre: Spiritual
Day 6Music is on Rhapsody.Cateogory: Electronica/Dance.
Artwork is only partially there (is missing for Tristan, is not showing in enlarged icon view).
Listen is only available in US.
Day 6Music is on Napster (UK, cannot access US).But need to be a member of Napster to see the tracks.
Emusic:No way of checking, because even the search requires a registration.


And here is my experience with WaTunes:

DateServiceIssues and Comments
Day 1Creating Album on WaTunes.In its current form the GUI and upload interface are not very intuitive to use. One has only one attempt in setting up the album, later changes are through (the very responsive) tech support.
Day 2Uploaded music content to WaTunes.Track files are packed into one zip file which is then uploaded via web interface. I wondered how the track order in the album would be determined. WaTunes responded that one adds a number as the first characters in the track file name. Also when creating the album one should add the track titles in the form - I had forgotten to do that.
Day 3Music is "In Review".


In summary:

TuneCore has a professional service, at a price of $9.99 per single. The uploaded music was fast online on Amazon. But the limited genre classifications that are offered by TuneCore, are a real bummmer. After uploading 5 singles, I have halted all further uploads indefinitely, until they fix their genre classification and add at least a "classical" category.

WaTunes offers free upload to iTunes, eMusic, and ShockHound. Their service is good value, but it appears not yet mature and really functioning. But they do have a large variety of genres. However, my music uploaded through them is not yet online anywhere, I got told it would be online by mid August. There are several issues with the web interface, which currently only allows a very limited management by the artist. One has to wait until the "New Experience" is implemented on their site, and until the VIP service is activated (expected by mid July, with large number of additional stores).

A note regarding iTunes: they really appear not to be artist-friendly at all. They are not interested in independent artist signing on, but recommend that they go through one of those intermediaries like TuneCore or WaTunes. And even through those, they take a long time until the music appears there in their store.

Amazon appears to be the winner - with the most rapid online publication of the music and with a well established and accessible brand. I have not yet found out if artists can sign on directly to Amazon...

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